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Application & Ingredients


Natural Approach deodorant is very easy to apply.  With clean hands, simply massage a TINY smear into your clean armpit until it dissolves. Just remember LESS IS BEST, don't cake it on, you don't want to waste it! You'll get a feel for how much suits your armpit.


Our ingredients are:

  • Carefully selected to provide you a premium, highly effective product
  • Approximately 80% certified organic
  • Ethically sourced when possible

We do have two options available:

  1. Deodorant with bicarb
  2. Bicarb FREE.

Bicarb free deodorant is a fantastic option for even the most sensitive skin. We have added magnesium hydroxide which is a soothing natural deodoriser.

So, what is in it?

  • Raw virgin cold pressed coconut oil*
  • Ethically sourced shea butter *
  • Premium liquid coconut oil
  • Tapioca flour*
  • Magnesium hydroxide OR sodium bicarbonate*
  • Locally sourced beeswax
  • Natural Vitamin E
  • 100% pure essential oils (some*)

(* indicates certified organic)


Certified organic raw virgin cold pressed coconut oil and premium liquid coconut oil- 100% pure: Coconut oil has been used on the skin for centuries as a moisturiser and for its soothing, anti-inflammation, and anti-bacterial abilities. It is primarily used for its moisturising and antibacterial properties which assist in neutralising body odour.

Certified organic unrefined shea butter: Shea butter is extracted from the kernels of the shea tree. It is widely used in the cosmetic industry due to it potent anti-inflammatory and antioxidant properties. It can also act as an anti-irritant for the skin with allergies propensity. We use Deluxe Shea Butter Australia, which is ethically sourced from women's cooperatives in Ghana, West Africa:

Magnesium hydroxide (Marine | Food Grade) (bicarb FREE deodorants only): Magnesium hydroxide is an inorganic, alkaline substance produced from naturally occurring minerals in seawater. We use it as a deodoriser in our bicarb free deodorants only. It is gentle on the skin and suitable for those who find bicarbonate soda irritating. 

Certified organic tapioca flour: Tapioca is a starch that comes from the cassava root, which is native to South America. As a gluten-free  thickening agent, it assists with stabilising the deodorant and moisture absorption.

Organic Sodium Bicarbonate (USP Pharmaceutical Grade | Food Grade): Naturally sourced, aluminium free, gluten free, allergens free, no preservatives, and lead free. Sodium Bicarbonate reacts with substances with a strong acid or pH base. The high pH also assists in the prevention and growth of bacteria. The downside is some people find the high pH irritating, that's why we add a couple of soothing ingredients such as Shea butter and beeswax.  Overall, it is used as a deodoriser to assist with neutralising body odour. Amazing stuff! 

Locally sourced raw beeswax: Beeswax is well known for its soothing, anti-inflammatory and non-allergenic properties. It provides a light barrier to the skin and helps to create a semi solid state. We source our raw beeswax from a local Beekeepers.

Natural Vitamin E (mixed tocopherols- derived from soybeans): Vitamin E is known to be high in antioxidants and have high moisturising properties, which can help protect the skin. It also helps to extend shelf life of our deodorant balm by slowing down the oxidation process. 

100% pure essential oils: We use several blends of essential oils to lightly scent our deodorants. Many demonstrate powerful antimicrobial properties which may assist in neutralising smelly bacteria. They include: Lavender, Lime, Tea Tree, Bergamot, Grapefruit, Lemongrass, Patchouli, Australian Sandalwood, Peppermint, and Spearmint.

Organic Vanilla Beans: Queensland vanilla beans are infused in our coconut oil, which produces a beautiful fragrance to add to our natural cream deodorant. Vanilla beans are sourced from Vanilla Dreams Australia:


Deluxe Shea Butter Australia:

Houston, R. (2003). Odor-absorbing potential of kenaf and chitosan. In R. Bazemore (Ed.): Proquest Dissertations Publishing. (Contains information on bicarbonate soda).

Lin, T., Zhong, L., & Santiago, J. (2018). Anti-Inflammatory and Skin Barrier Repair Effects of Topical Application of Some Plant Oils. In Int. J. Mol. Sci. (Vol. 19).

Lio, P. (2016). The surprising benefits of coconut oil in skin therapy. Dermatology Times, 37(3), 9.

Raphael Dário, C., Daiane Garcia, M., Flávio Bueno de Camargo, J., & Patrícia, M. B. G. M. C. (2018). Stability and Clinical Efficacy of Moisturizing Cosmetic Formulations Containing Vitamins C and E. Journal Biomedical and Biopharmaceutical Research (BBR), 9(2), 215-224. doi:10.19277/bbr.9.2.44.

Vanilla Dreams Australia:

Varma, S. R., Sivaprakasam, T. O., Arumugam, I., Dilip, N., Raghuraman, M., Pavan, K. B., . . . Paramesh, R. (2017). In vitro anti-inflammatory and skin protective properties of Virgin coconut oil. Journal of Traditional and Complementary Medicine. doi:10.1016/j.jtcme.2017.06.012.