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Our Impact

Did You Know...

Every tin of Natural Approach deodorant purchased indirectly helps support women and their families in Ghana.

We use beautiful raw, unrefined shea butter from Deluxe Shea Butter Australia who source it from women's cooperatives in Gumo-Kumbungu in Tamale, North Africa which is certified organic and fair trade.

In many cases the shea trade is the only source of income for these women and their families.

In addition to our beautiful shea butter, we are thrilled to be able to source Niulife certified organic and fair trade, unrefined coconut oil for our deodorants.

"Niulife are a 100% not-for-gloss social enterprise that's serious about erasing poverty and empowering lives in some of the worlds poorest remote coastal communities."

"Everything they do is about people and the lives that they are changing. 100% of the profits from all Niulife products go towards empowering lives, erasing poverty, and bringing hope for local villagers in coastal communities."

So, your purchase indirectly helps support these communities to have a better quality of life.

Photo from Niulife: Judith works alongside friends and family in her own village of Asimana making virgin coconut oil and now earns a fair wage in a place where there is virtually NO employment.

Reduce, Re-purpose, Recycle

We strive towards eco-friendly, zero waste packaging. Every effort is made to reduce waste. For example, our deodorants are hand-poured into reusable and recyclable cosmetic grade screw top tins. Great to keep all those tiny treasures.


We NEVER test on animals!

Prior to launching new products, we search for friendly humans to test our products and provide valuable feedback. We never test on animals and never will, just smelly, fun loving humans. If you're interested in participating, feel free to join our mailing list and you might be testing our next product!