So glad I came across this product in my ongoing search for a deodorant that would not irritate my skin. For the past year I have been struggling to find a non-irritating, effective product. All of a sudden my usual deodorant started to leave my skin red and itchy. I thought it might be caused by the fragrance, so I tried other supermarket brands, but had the same issue with each one. I started looking at slightly more "natural" products. Did lots of searching online and tried several of the brands in that sphere, but again they all produced irritation on my skin. Finally learnt that bi-carb is a common ingredient which can react with skin and cause irritation. Came across this bi-carb and fragrance free product and have been successfully using it for several weeks now. Will definitely purchase again. Highly recommend if you are experiencing a reaction to your current deodorant.